How To Channel More Creative Energy


Do you sometimes feel anxious for no apparent reason?

Great!… You could be on your way to tapping into some extra creative energy.

The eminent, existential psychologist Rollo May suggests that:
"Anxiety is associated with creativity. Anxiety means the world is knocking at your door, and you need to create, you need to make something, you need to do something. It is a stimulus toward creativity."


Easy to say until you start feeling anxious. So before we look at creativity let's reflect on some of the causes of anxiety?

Anxiety can be a reaction to certain unwanted life conditions. A person, place or thing may upset us and the first reaction to something we don't want is to run away from it.

Therefore anxiety generates energy within us.

But some of us use this energy to try to avoid anxious feelings and thoughts by numbing them with alcohol or drugs. Others sublimate their anxious energy by 'doing' things like making or spending money, seeking thrills and physical pleasures. The problem is that often these things do not lead to any real or permanent satisfaction.

However creating or making something can give us a deeper sense of achievement, purpose and satisfaction. Those who have successfully built a cupboard or a piece of furniture, cooked a fabulous meal, painted or drawn a picture, created and tended a garden landscape or decorated a home will have experienced this.

We can think of anxiety as having 4 dimensions and 3 levels.

The 4 dimensions begin with the physical aspects of human being.

Physical anxiety is triggered by threats to our physique and physical well being. For example a violent attack, the experience of dangerous environments, diseases, hunger and thirst.

Emotional anxiety is closely connected to the physical in that we translate physical experiences into emotions such as fear, pain, pleasure, happiness and love.

Intellectual anxiety is triggered by the thoughts we construct in our minds based on our stored information, knowledge, ideas and beliefs about life and the world in which we live.

And finally Spiritual anxiety can be triggered by an infringement of our personal boundaries. These are set by what we value, the ethics and morals we hold dear and the personal meaning we give to life.

Of course these four dimensions are interconnected and inseparable in a healthy functioning human being. However when our four dimensions are integrated we have access to tremendous amounts of personal energy to apply creatively.

The three levels can be thought of as:

Conscious
Subconscious and
Unconscious

The first level is the anxiety that we are Conscious of and are consciously dealing with directly in the tasks, challenges and problems we face day to day. These are situations, people, places and things we recognise as the obvious causes of our anxious feelings.

The next level of anxiety is Subconscious and connected to real concerns and worries we have about certain situations in life; health, relationships and money for instance. However in order to get on with life we tend to put these worries to the back of our minds. But the energy and feeling of 'background' anxious thoughts is always present and can leave us feeling a tightness in the chest or with a queasy tummy.

Feelings of hunger, dehydration, hormone imbalance or even uncomfortable clothing are often first experienced and registered Unconsciously but they can surface as bad feelings that get attached to environments or people we interact with. It is an interesting fact to note that most daily anxiety we experience is unconscious and free floating that starts life as a physical symptom. For instance - we might suddenly experience the normal actions of a colleague or friend as annoying when in fact we are just feeling hungry or thirsty. We can then unconsciously translate these physical feelings into emotions and thoughts that we then express and turn into actions which create an event with a negative outcome.

So how can anxiety become a source of creative energy?

There is much research to suggest that doing something creative is a good cure for anxiety and some very creative people draw on anxious feelings for inspiration and energy.

For example - the celebrated poet and writer T.S. Eliot believed - "Anxiety is the hand maiden of creativity" and the philosopher Charles Frankl thought that - "Anxiety is the essential condition of intellectual and artistic creation."

I think we can trust that these people had something of value to say on the subject.

How do we reconcile anxiety with creativity?

The first thing is to recognise that anxiety is fundamentally about the fear of the unknown and directly related to the fear of death. Creativity can be thought of as a response to the fear of death and destruction. A good example of creativity in action is the interplay between high and low entropic states in the universe which scientists are beginning to believe caused the most creative moment ever ‘The Big Bang’. Or rather the ‘big expansion’ as it’s fast becoming known.

The most fundamental act of creativity expressed by human beings is the act of procreation and it is well document that during war time and disaster birth rates increase.


The psychologist Stephen Diamond Ph.D. offers that: "Anxiety stems from conflict and creativity is an attempt to constructively resolve that conflict."

So the trick is learning to use feelings of anxiety to generate the energy to face life's challenges head on and respond rather than escape from them. Creativity can then begin to be about facing our fear and finding the courage to create.

To do that we must be willing to take a risk.

I often start a day on creativity by inviting delegates to pair up and draw each other on small PostIt's. After two minutes of drawing I then ask them to show their partner the drawing they have made. At this point many people express anxiety at showing their drawing to the other person for fear of being judged as a terrible artist or offending the person with the likeness (or lack of) they have produced. This is the point at which we openly discuss the relationship between the energy of anxiety and it's impact on creativity. The key is to harness the energy of our anxiety and turn it outwards towards creative action rather than allowing that energy to turn inwards and inhibit us.

Art therapy is an interesting example of how anxiety can be sublimated, relieved and understood through creativity.

We need energy to take action so by utilising forms of creative expression to generate energy like drama, writing, drawing, painting, dance and music therapists can work with the nonverbal symbols and metaphors that people produce within the creative process. In this context anxiety is translated into artwork and depression and anxiety can be more easily communicated and understood by the person who is experiencing them.

So next time you feel anxious, first celebrate that you now have the extra energy for some creativity.

Secondly check where it's coming from and get strategic.

Is the root cause physical, emotional, intellectual or spiritual?

Once you've identified the source see if you can harness that energy and reframe your thinking to redirect the anxious energy towards creating something.

If you’re hungry or thirsty use that energy to create something interesting to eat or drink by combining some tasty or unusual ingredients.

If it’s emotional, intellectual or spiritual produce a symbol or representation of your feelings, thoughts and beliefs. It could be a number, an equation or a poem, a sentence, a word or a doodle. Maybe just make a sound; hum or whistle a tune or write a short lyric. Anything that releases your emotional anxiety into the world as an object so you can look at it and maybe share it with others.

Once you get used to making the connection between anxious feelings and creativity you will gradually develop the habit and a new capacity to go directly towards creatively responding to life's challenges.

Finally Carl Jung suggests: "If you have nothing at all to create, then perhaps you can just create yourself."

After all the more we learn about the universe and our place in it through modern science, quantum physics and evolutionary biology and psychology the more the meaning of life seems to be less about finding yourself and more about creating yourself.

Either way your anxiety can be a way of re-energising your creativity.

Tom

Creativity out of Nothing!


Just been reading about the most creative moment ever...'The Big Bang.'
Apparently cosmologists have determined that creation began from perturbations in a field of nothingness.


In other words the condition from which the big bang emerged was a timeless, spaceless emptiness containing absolutely no-thing but the potential to become 'something'. So before the most creative act in the universe there was no information, no feelings, no thoughts, no plans and no ideas. Simply an urge to do and be something. However, one tiny twitch in emptiness and 13.7 billion years later I am able to sit here typing this blog on my Mac - an innovative extension of my brain.

So next time you're anxious about not having any creative ideas, empty your mind and wait.

A 'big bang' might just occur!

And What Do You Do?

I'm not a great lover of typologies, labels and pidgeonholes as a rule. So for most of my adult life I have struggled with trying to answer the question "What do you do?"
This has been a challenging question for me as I am aware of the amount of projection and assumption that can be loaded on to any answer I give in response. Particularly as, in my youth, I spent some time dressing ladies hair.

Though I have 'done' many other things to earn a living in my life time from working in a Tax office to cooking and selling cheese burgers on Eastbourne's seafront, graphic designing, singing, acting, writing, and even a spell performing a hypnotic, mind reading act. But I have rarely if ever identified with any of those things in a way that made me feel confident that a description of what I do would be representative of me.

As a result when people ask me what I do I often end up sounding confused and evasive. I then get embarrassed and lose the ability to speak in coherent sentences for about two minutes. You could say i have developed a phobic response to that question. In fact it could be even worse today as the work I do now transcends and includes elements of everything I have ever done before.

Yes, I know there's a miriad of stock techniques to use. Define your brand...blah di blah...and what it is you do...blah blah... then work out how your customer or client benefits and gets value as a result of your product or service and start with that.

For example: If you sell 'alarm clock tea makers' your answer to the question "And what do you do?" could be: "I ensure that people get to enjoy their first hot drink of the day whenever, wherever and however they like it"....sort of thing. Done well, this technique is a great conversation starter.

But still, I have always been reluctant to define myself by what I do. I'd rather tell someone who I am.

And that can take some time.

But I recently had an encounter that may offer a cure for my phobic response to the 'What do you do?" question.

I was attending an event and was introduced to someone who almost immediately asked me the dreaded question... So I stumbled a bit, made a couple of funnies as I'm prone to do to hide by discomfort and then delivered something similar to the monologue above. They then said: "Okay, so who are you then?"

And that's when the trouble started.

Fortunately for me this person was intelligent, articulate and kind and was able to deftly move me towards a conversation about work, life and the universe.

After about 20 minutes of chat they'd had enough and we exchanged cards. Just as the person turned to leave they said " By the way, I think you might be a Cultural Creative....Look it up."

So I did.

If you've clicked on the link above you'll know most of what you need to know by now but I'll post the following just for completeness.

Paul Ray and Sherry Anderson seem to have originated the term and created the following questionnaire to identify people who might fit the category. Apparently if you agree with more than 10 of the statements below, you could be described as a cultural creative.

Love of nature and deep caring about its preservation, and its natural balance.

Strong awareness of the planet-wide issues (i.e. climate change, poverty, overpopulation, etc.) and a desire to see more action taken on them.

Willingness to pay higher taxes or spend more money for goods if that money went to improving the environment.

Heavy emphasis on the importance of developing and maintaining relationships

Heavy emphasis on the importance of helping others and developing their unique gifts.

Volunteer with one or more good causes.

Intense interest in spiritual and psychological development.

See spirituality as an important aspect of life, but concerned about religious fundamentalism.

Desire equity for women/men in business, life and politics.

Concern and support of the wellbeing (oa. freedom) of all women and children.

Want politics and government to spend more money on education, community programs and the support of a more ecologically sustainable future.

Are unhappy with the left and right in politics.

Optimism towards the future.

Want to be involved in creating a new and better way of life.

Are concerned with big business and the means they use to generate profits, including destroying the environment and exploiting poorer countries.

Unlikely to overspend or be in heavy debt.

Dislike the emphasis of modern cultures on "making it" and "success", on consuming and making money.

Like people, places and things that are different or exotic.

Value authenticity, actions must be consistent with words and beliefs.

Value whole process learning; seeing the world as interwoven and connected.

Value Globalism and ecology.

Value self-actualization, and spirituality.


While I don't identify with all the statements above I did score more than 10, so I guess that puts me in a pidgeonhole- should I choose to stay in it.

However, the more I think about the term, I'm not sure I can actually bring myself to say to someone " Oh yes, I'm a Cultural Creative." But the term does seem to both describe some of what I do and some of who I am.

Let's just say I'm road testing it for now!

Tom

'Think Big' in The FT

Here is what the FT had to say about innovation initiatives in the UK. We were delighted to read that 'TaTa Global Beverages' stood out from the crowd. Management consultancy Just Add Water invited Philippa to head up and facilitate the UK and European idea generating programme and she was delighted to see one of her teams go on to win the Global finals in New York with the best idea for an innovation. Which is currently in development.

Here is a snippet from an article Tim Smedley wrote for The FT January 13 2011

Employee ideas thrown to the dragons

The boardroom is buzzing with a mix of excitement and nerves. A team of employees optimistically watches as the executive directors assess their prototype: a dainty black box crafted from recycled paper for a proposed postal gift scheme.
The future of their idea sits in the hand of the director of talent. “What happens to this in the post?” she asks. Without waiting for an answer, she crushes both the box and the team’s hopes.

If that sounds like a scene out of Dragons’ Den, well, it is. Just not the television version. Rather, this was at Addiction Worldwide, a London-based communications agency. The team are employees participating in a team-building and training event that has been styled on the programme.

“The blueprint is already there,” says James Lizars, finance director at the company. “You only need to start to describe it, and employees say: ‘Ah, like Dragons’ Den?’”

Similar scenes are happening in boardrooms and breakout areas across the UK. Typically, employees are asked to come up with product ideas or process innovations based on certain criteria. Once the ideas have been filtered, shortlisted teams pitch their ideas to a panel of dragons – typically, members of the executive team – who offer their views.

Asda, the supermarket chain owned by Walmart, and Boots, the UK pharmacy chain, run similar schemes, and commit to integrating the winning idea into the business.At Asda, Sarah Cullen, head of reward and recognition, believes the buzz around the TV programme is key to getting staff engaged with the process. “If we had said ‘this is the Asda ideas scheme’, people would be less likely to get involved.”

The company takes this one step further by enlisting the judging talents of Peter Jones, a real-life TV dragon. Boots also boasts Mr Jones among its dragons, as well as Karren Brady from The Apprentice and Adrian Moorhouse, the former Olympic swimmer turned management consultant.

Both of their efforts, however, pale in comparison to Tata Global Beverages’ Think BIG! scheme.

The process covers 26 locations in 10 countries, including brands such as Tetley Tea in the UK, 8 O’Clock Coffee in the US and Tata tea and coffee in India.

The competition first ran in 2010 with regional finals in London, New Jersey and Bangalore. Participants were voted on at each event by an X Factor-style panel of judges and audience made up of employees, while others watched and voted on their laptops. The regional winners were whisked off to the finals at Radio City Music Hall in New York.

Tata was coy about revealing the winning idea, citing commercial sensitivity – a sign of how seriously such competitions are taken – but the runners-up included a pitch for a protein tea, presented by a team dressed in sumo suits.





Think Big! Really did generate a buzz around the world and Tata Global Beverages are already looking forward to Think Big 2011.

And so are we!

The Characteristics of Creativity


Do you ever feel grumpy, occasionally behave like a loudmouth and sometimes feel paranoid?

Well, I’ve got some good news for you....You may be highly creative.

And this is particularly good news right now as we are currently living through a time when creativity is being identified as the number one ‘must have’ skill by those who profess to know.


For instance a recent, global study by IBM cited creativity as the most important leadership quality for success in business. Surprisingly scoring higher than integrity. And the creativity expert Sir Ken Robinson advises that we should be educating ourselves and our children to meet the future challenges of living and working in the 21st century.

But where do we start to ignite and develop the creative spark?

What type of characteristics do creative people have?

According to a growing body of research many of us may already have the potential to be creative. There is some strong data to suggest that personality types and creativity may be linked.

Apparently if you’re the type of person who regularly throws your slippers at the TV while moaning about the state of the world and young people today you may be an innovative problem solver. If you also regularly surf the net for information on symptoms of horrible diseases you fear you may have, or find yourself trawling through conspiracy theory websites followed by a frantic search for hidden microphones behind your sofa, you could be the next Leonardo Da Vinci.

A group of psychologists believe they have identified certain personality traits that positively correlate with creative thinking. Their research is based on a personality profiler known as ‘The Big Five’. First introduced by psychologists Ernest Tupes and Raymond Cristal in 1961 this model describes five dimensions of human personality traits.

Let’s take a quick look at the five items in the model

Extraversion: If you are a sociable, gregarious, highly expressive and confident person you would probably fit into this category.

Agreeableness: This would include personal qualities such as being kind, co-operative, approachable, friendly, and trustworthy.

Conscientiousness: People who tend to be organized, self disciplined, efficient, reliable and able to focus on details would be described as expressing this trait.

Neuroticism: The extreme behaviours associated with this dimension are nervousness, vulnerability, irritability, paranoia and emotional instability.

Openness: People who fit into this category are considered to be curious, adventurous, have a wide range of interests, good imagination, and a spontaneous and flexible approach to life.

Of course each dimension has it’s opposite and we can display all or just some of these characteristics in different situations and at different times and stages during our lives.
Researchers looking at creativity with this model include G J Feist - 1998, Batey - 2009 and Furnham & Bachtiar - 2008. This group have published various papers that document findings showing the dimensions of Neuroticism, Extraversion and Openness positively relating to creativity and Agreeableness and Conscientiousness relating negatively.

It seems like being kind, co-operative, self disciplined and organised doesn’t yield as many creative ideas as being moody, slack and paranoid. Although thinking about it the latter could be used to accurately describe the personalities of most celebrity pop, rock and movie stars.

The behaviourist Hans J Eysenck identified Psychoticism as a trait also closely linked to creativity. People displaying psychotic tendencies will behave recklessly with a disregard for common sense and often express inappropriate emotions. It’s no surprise then that higher scores for psychoticism are mostly found amongst psychopaths and criminals.

And celebrities... Apparently results from an earlier study by K. O. Götz and K. Götz (1979) found that creative artists had significantly higher psychoticism scores than non-artists.

Numerous other researchers using the ‘Big Five’ have consistently found a link with creativity and low Agreeableness, low Conscientiousness and high Neuroticism (Batey - 2007).

So next time you’re feeling a little tetchy or overcome by a neurosis, with an urge to kick over a waste paper bin and dance up and down the High Street looking for adventure...tell everyone to leave you alone because you’re just expressing your creativity.

Ken Wilber - Subject becomes object

Ken Wilber is a post-modern American philosopher who has (unusually for a philosopher) had all his works published while he is still alive. While I am not a follower of gurus,I have read his work consistently over the past 20 years and his ideas have impacted on my own. Specifically in the area of 'Integral Psychology and Spirituality.' His unique skill is in his ability to integrate and synthesise different ideas by identifying where and how they might meet in a transcend and include progression. In this talk he explains the subject/object perspective in a much more digestible form than trying to decipher Robert Kegan.
Tom